Our Story

Florabella was launched in 1998, when John, Glenna and Robin, each
with their own background and years of experience in the fashion industry,
decided to combine their talents and start a company of their own.  Naming
the company in honor of Flora Rimmer, who was not only an elegant and
accomplished woman but had a infinite love of fashion, travel and life,
florabella developed a lifestyle collection encompassing luxury resort
living.

Florabella can be found around the globe in the world's finest specialty stores, department stores and luxury resorts.

Florabella is a lifestyle collection providing diverse and fashion forward
resort beachwear and accessory looks to women of all ages.

Spirited and timeless designs with an emphasis on natural materials, color
and functionality, the florabella collection encapsulates luxury resort
living. Each florabella piece is identified with the signature florabella
flower.